Posted by Admin in Medical Supplies, Designing Into Medical Product Usability, Cypress Medical Product.

How the Sox got the call to pitch new health care law (BizJournals)
We know now the Boston Red Sox became the state’s lead marketing partner in the bid to encourage uninsured Massachusetts residents to obtain health coverage. But the team wasn’t the only contender.

HBS prof: Let marketplace dictate health care plans (BizJournals)
Regina Herzlinger says insurance options created under the state’s health care reform law are too limited. And she has forceful ideas about how to expand coverage. The Harvard Business School professor’s new book, “Who Killed Health Care: America’s $2 Trillion Medical Problem and the Consumer-Driven Cure” promotes consumer-driven health plans — plans with cheaper monthly premiums but often …

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Medical Supplies, Designing Into Medical Product Usability, Cypress Medical Product